I’m a Strategic Communications and Public Relations Professional who is passionate about working with organizations, protecting their brand identity, and assisting with organizational growth and media relations. I lead projects from initial briefing to launch day and beyond. Experienced communications professional with a demonstrated history of working in the public sector.
Core Competencies & Expertise
Creative & Visual Communications
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
Graphic Design & Branding
Photography & Videography
Tagline Development
Branded Apparel & Promotional Materials
Marketing & Brand Strategy
Branding & Positioning
Competitive Analysis
Content Development
Advertising Strategies
Website Development & Analytics
Traditional & Non-Traditional Marketing Methodologies
Public Relations & Communications
Public/Media Relations
Internal & External Communications
Public Information Campaigns
Crisis & Reputation Management
Audience & Stakeholder Analysis
Writing, Editing, & Proofreading
Event & Community Engagement
Event Coordination & Marketing
Community Engagement
Strategic Outreach Models
Meeting Facilitation
Network Marketing
Business & Management
Client Relations & Negotiations
Budgeting & Resource Management
Strategic Planning & Implementation
Risk Management
Research & Analysis
Desk Research & Competitive Analysis
In-Depth Interviews
Emergency & Disaster Preparedness
Disaster Response & Crisis Management
Platform Proficiency
Writing Examples
Press Releases
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Comanche County, Oklahoma, 03/21/2022: On Sunday, March 20, 2022, at approximately 12:24 p.m., the Edgewater Park Volunteer Fire Department was dispatched to a fire in the area of NE Kings Rd, just west of Lake Ellsworth.
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Central, Louisiana, January 27, 2025—The City of Central has achieved a Class 5 rating from the National Flood Insurance Program’s Community Rating System, enabling homeowners and businesses to receive a 25% reduction in their flood insurance premiums while enhancing community safety and strengthening property protections.
Traditional Media
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LAWTON, Okla. (TNN) -The spokesperson for Comanche County Emergency Management, Amy McGlone, knows that sunny skies can turn dark in a matter of seconds, and preparing before danger strikes is key.
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LAWTON, Okla. (TNN) - During tornadic weather, many turn to public shelters but, where are they and how are public shelters planning to protect people against severe weather and contracting COVID-19?
Notable Projects
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IBTS team provided technical assistance to cohort members. Member include multifamily housing owners, operators, contractors, and managers. I was a part of this team for the following resilience academies:
West Coast Region
Rocky Mountain Region
Midwest Region
Mid-Atlantic Region
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Provided guidance and aided the development of the Ramsey County Climate Action Framework. Working along side colleagues we completed resilience assessments, conducted in-depth interviews with stakeholders, developed recommendations to guide the county in their resilience efforts.
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The IBTS Team worked with the county to develop the Adams County Long-term Recovery and Resilience Plan. We conducted desk research, conducted community and stake holder engagement, in-depth interviews with county and community leaders, and developed a baseline assessment.
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Developed and launched the strategic marketing plan for IBTS in the City of St. George, Louisiana for the implementation of limited municipal services. Following this, developed and launched a strategic communications plan for a full RFP release. From October 2024-February 28, 2025, I led the brand awareness and affinity efforts for IBTS including development of messaging, audience targeting, competitive analysis, advertising efforts, and tracking. In this time we saw a 47% increase in organic search traffic to IBTS.org
Social Media Successes
About me
Before obtaining my Masters from University of Oklahoma in Strategic Communications & Digital Strategies, I spent 20 years in customer service, negotiations, brand management. A friend and I started a blog that was called Rebels & Readers; that blog turned into event organizing for independent authors.
Rebels & Readers works one on one with independent authors, beta reading manuscripts, planning advertising and networking on social media. Rebels would host author events beginning in our tri-state area of Huntington, WV/Ashland, KY/Portsmouth, OH to Annapolis, Maryland. For these events, we handled all of the merchandising, advertising, marketing, planning, and coordination. The first year of our event in 2014, we raised more than $10,000 to be donated to the Jesse Stuart Foundation in Ashland, Kentucky. Each year, donations were increased across the board. I gained extensive experience in planning event over long distances, and locally.
In 2017, I left the organization to move across the country, focus on my degree field, and my family. I still beta read manuscripts for a few select authors.
2022 - 12:10 To The Top is awarded by the SouthwestLedger to local leaders who are making a difference in their community.
https://www.southwestledger.news/1210-top/1210-top-amy-hawkins
